How Sustainability Drives Innovation and Competitive Advantage in Business

This talk explores how sustainability fuels innovation and drives competitive advantage in today’s business landscape. Drawing on groundbreaking research and real-world collaborations, the speaker will uncover how businesses can harness sustainability to create financial value through enhanced efficiency, innovative solutions, risk reduction, smarter marketing strategies, and resilient supply chains. Join us for an engaging exploration of how integrating sustainable practices can transform challenges into opportunities, benefiting both the planet and the bottom line. Speakers

• Tensie Whelan, Distinguished Professor of Practice of Business and Society, and Founding Director of the NYU Stern Center for Sustainable Business

In collaboration with